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Saturday, January 8, 2011

Eastern Market's Fresh Food Share

http://www.detroiteasternmarket.com/page.php?p=1&s=106

Right as the economy started to unravel, all eyes immediately went to Detroit. GM was collapsing, Chrysler was folding, and the press moved into the city to capture the devastation. I remember seeing a news story from that time period that really moved me. It was about bringing fresh produce to city neighborhoods.

As anyone who has ever spent time in an American inner city knows, fresh produce is hard to come by. Liquor stores where cigarettes and junk food cover the shelves are on every corner, neighbored by instant lottery and payday advance places. However, there is never any grocery store to buy fresh food. Kids can walk to the corner and buy drugs, but they cannot find an orange to save their lives.

Well, the Eastern Market in Detroit is trying to change this. Their Fresh Food Share Program trucks in fresh produce to area neighborhoods that otherwise would not have access to it. They buy local, helping both the economy and the environment. The trucks bring the food directly into the neighborhoods, so that people have easy access to it. What a great idea. Again - Detroit innovation can set the template for other cities to follow.

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